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Zachary Fink
Multimedia Designer
When designing Cornerstone Bible Church’s marketing collateral, I wanted to create something that would be striking and contrast well in the environments where the signs would be up. For the general banners, I utilized a darker background to cause an initial notice of contrast, while then incorporating lighter text and information to ensure easier legibility.
CBC general banner A
CBC general banner B
CBC general banner on display
at CBC street intersection
Cross graphic incorporated
into CBC front sign
For the annual Fall Fun Fest, the first iteration of the marketing collateral used a much brighter theme in order to stand out and attract attention. One of the issues however was the entire flyer utilized brighter colors, making it slightly harder to notice the text from a distance. In 2022, we redesigned the banner with a darker background and a more rural theme to fit the fall aesthetic, which not only improved the quality and theme of the advert, but also made it more legible when reading from a distance.
CBC Fall Fun Fest flyer
2019 - 2021
CBC Fall Fun Fest flyer
2022 - Present
CBC 2022 Fall Fun Fest flyer
on display at local grocery store
CBC 2022 Fall Fun Fest
roadside banner A
CBC 2022 Fall Fun Fest
roadside banner B
CBC 2022 Fall Fun Fest banner
on display at CBC street intersection
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