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Zachary Fink

Multimedia Designer

GOLDEN STATE MINT

The following is a small sample of social media & email graphics I designed for Golden State Mint's advertising campaigns. One challenge I identified upon joining was the lack of visual consistency across GSM’s campaigns. Each campaign lacked a unified look, making it difficult for our audience to immediately recognize content as part of the GSM brand. My solution was to design a series of custom templates for each type of campaign. By standardizing our visuals, this approach not only enhanced our brand’s recognition but also streamlined our design processes, allowing us to produce campaign graphics more efficiently and ensuring the audience could quickly identify the nature of each sale or update at a glance.

GSM | COLLECTION SALES

GSM’s collections feature popular, industry-recognized designs and are sold at discount weekly. Each collection includes multiple sizes of rounds—1 oz, 2 oz, and 5 oz—available in both silver and copper. To maintain visual clarity and focus, I chose to highlight only the 1 oz silver and copper rounds in the graphics, as these are the most sought-after sizes by collectors. This approach ensures the graphics remains uncluttered and allows for a better look of the round's designs.

GSM | LARGER HOLIDAY CAMPAIGNS

During certain holidays, GSM offers a variety of products for sale, often with variations in product type and quantity. This provides an opportunity for more flexibility in my design approach, allowing me to adapt to the unique needs of each sale. However, In some cases, there are so many products that it becomes impractical to feature them all. When this happens, I implement designs that focus on the sale itself, rather than showcasing each product all together, ensuring the promotion remains visually appealing and effective.

GSM & SILVER SHIELD | MINIMINTAGE COLLECTIONS

Silver Shield is a partner group of GSM, for which we produce and mint their exclusive designs. Each week, we feature a new round from Silver Shield, collecting preorders before minting the products once the sale concludes. These rounds are typically 1 oz silver.

To maintain consistency, I use a custom template for each sale, ensuring that the layout remains uniform. However, due to the wide variety in the designs, I have the creative freedom to fully control the visual direction, allowing me to tailor each graphic to best represent the unique artwork while showcasing my creative versatility.

GSM | SPOT PRICE MARKET ANNOUNCEMENTS

Much like the stock market, metal prices fluctuate rapidly. To keep our customers informed, we provide timely alerts and updates on significant changes in spot prices. These quick announcements help our customers stay up-to-date on market shifts, empowering them to make informed decisions for their portfolios.

All work displayed on this page was designed during my employment with Golden State Mint. All intellectual property rights and ownership of the designs remain with Golden State Mint. These projects are presented here solely as a part of my portfolio to showcase the work I contributed while employed. I do not hold any ownership or rights to the materials displayed.

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